Privacy Policy
We are Finimize Ltd. (part of abrdn group which comprises abrdn plc and its subsidiaries), a company registered with Companies House in England and Wales under number 10328011 whose registered office address is 280 Bishopsgate, London, EC2M 4AG (“Finimize”/“we”/“us”/”our”). We provide the website at www.finimize.com (the “Website”), the mobile apps (the “Apps”) and the email newsletters (the “Newsletters”) (all as defined in the Finimize Terms of Use (“Terms of Use”)).
By registering to use our Services, you consent to us processing your personal information in accordance with this Privacy and Cookie Policy (the “Policy”). This is the legal basis upon which we process your personal information as well as because it is necessary for the performance of our obligations under the Terms of Use. You may withdraw such consent at any time by letting us know at data.protection@finimize.com.
At that time, you may also want to remove any cookies which have been placed on any device used to access the Website. Your withdrawal of consent will not affect the lawfulness of any processing carried out by us prior to such withdrawal.
We want you to obtain personalised experiences anytime, anywhere, on any device. This requires us to collect personal information from you. However, we want to put you in control of that personal information. We want you to be aware at all times where and how your personal information is being used. This is of paramount importance to us.
So, let’s describe what this Policy tells you. It explains:
- what information we may collect about you;
- what we may do with the information we collect about you;
- whether we share your information with anyone else;
- the types of cookies we use and how you can reject these cookies;
- where we store your information;
- how we keep your information secure; and
- your rights in relation to your information.
At Finimize we take your privacy seriously. We operate on the principle that your personal information belongs to you and only you can decide who you want to share it with and why. This is fundamental to the way we work and we’re committed to providing a secure environment for you to store your personal information and share it with others when you want to.
WHEN DOES THIS POLICY APPLY?
This Policy and the Terms of Use apply to your use of the Website and to your use of the Apps, Newsletters and the Services once you register to access the Apps and use the Services.
HERE IS THE INFORMATION WE MAY COLLECT ABOUT YOU
- Information you voluntarily provide
- If you contact us (by email or through the Website or the Apps), we may keep a record of that correspondence for two years in case we need to contact you in relation to the issue for which you contacted us, for operational performance improvement and/or nuisance caller management. We will not use it for marketing purposes.
- If you report a problem with the Website, the Apps, Newsletters and/or the Services, we may keep that information for two years in case we need to contact you in relation to the issue you for which you contacted us, for operational performance improvement and/or nuisance caller management. We will not use it for marketing purposes.
The information you give may include your name, address, telephone number and email address.
- Information we collect about you and your device
When you use the Website, the Apps, Newsletters and interact with our Services, we may use technology such as that provided by Google Analytics, Sailthru, Impact, Kickoff Labs and/or Mixpanel to collect information about your visit to our Website and use of the App and/or Newsletters. In essence, these tools enable us to analyse how you and others interact with our Website, Apps and Newsletters. The information we collect may include:
- your IP address;
- the type of browser you use (e.g. are you using the Chrome or Safari browser?);
- the number of sessions per browser on each device;
- the type of device (eg Samsung) and operating system (eg Android) you are using;
- referrer information;
- time zone;
- if you opened our newsletters;
- user preferences; and
- which pages you visited.
THIS IS WHAT WE DO WITH THE INFORMATION WE COLLECT ABOUT YOU
We use the information you provide to us to:
- enable us to provide the Services
- provide you with our app’s core features and payments
- to contact and communicate with you about your account, or in response to any requests, questions, comments or feedback about our products
- ensure that content from our Website, Apps and Newsletters is presented in the most effective manner for you and for your device to achieve the most user-friendly navigation experience;
- provide you with marketing information about us and our services;
- notify you about changes to the Website, Apps and Newsletters and the Services;
- carry out our obligations arising out of the Terms of Use; and/or
- defend our servers against malicious attacks.
- for internal record keeping and administrative purposes
- To administer and protect our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
Where we propose using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information for purposes other than those listed above.
Apple Sign In and advertising
We have a Sign In with Apple option across iOS/Android mobile apps, and on our website. By using this service, you give your consent to link this account to any identifying data used in the Finimize app, including:
- Your phone number if you sign up to the Finimize messaging group
- IDFA advertising tracker on iOS or GPS ADID on Android
- Anything else mentioned in this section
OUR USE OF AGGREGATED AND ANONYMISED INFORMATION
We may share anonymised usage data which does not identify you specifically with third parties. We may combine your data with those of other users of our Website, Apps and Newsletters and share this information in aggregated and anonymised form with third parties to help us improve the design and delivery of our software tools, increasing the effectiveness for all users and to allow us to monetize our Website, Apps and Newsletters, which enables us to provide our Services to you.
THIS IS WHO WE SHARE YOUR INFORMATION WITH
We will only share your non-anonymised information with other organisations where we have your permission to do so in accordance with this Policy or where we believe it is necessary for a legitimate reason connected with the Website, Apps and Newsletters and/or our Services.
We work with analytics providers and we may receive information about you from them. Below is a non-exhaustive list of third parties we work with. We may work with third parties not listed below or stop working with the third parties listed below.
| NAME OF THIRD PARTY | WHY WE WORK WITH THEM |
| Google Analytics | To monitor Website performance and user experience. |
| Datadog | To monitor Website performance and user experience. |
| Google Apps for Work | To process emails. |
| Stripe | To process online payments. |
| AWS | Cloud computing and storage. |
| ZenDesk | To process emails. |
| Sailthru | To provide you with our Newsletters and improve the user experience. |
| Mixpanel | To monitor Apps performance and user experience. |
| Paypal | To handle payouts for our app referral program |
| Revenue Cat | To handle subscriptions on iOS and Android devices |
| Chart Mogul | To manage and monitor subscriptions |
| Adjust | To measure attribution of mobile installs |
| Pipedrive | To track sales information |
| Typeform | To run surveys and quizzes |
| Impact | To track affiliate link performance |
Disclosure of personal information to third parties
We may disclose your personal information to companies that provide services to us, such as third parties who help to power our website, platform, and business. Examples of the types of service providers we work with include:
- Customer relationship management companies who help us manage our contacts database and our communications with you e.g. Sailthru
- Email service providers and business communications platforms who help us to talk to each other within the business as well as manage our communications with you e.g. Slack
- Cloud-based software and hosting companies that host the website and platform on our behalf e.g. AWS
In addition, we may disclose your personal information to third parties:
- if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request;
- to enforce or apply our Terms of Use and other agreements or to investigate potential breaches; and/or
- to protect the rights, property or safety of our Website, Apps and Newsletters our users.
OUR USE OF COOKIES, PIXELS AND LOCAL STORAGE
Cookies are small pieces of data that are stored on your computer, mobile phone or other device. Pixels are small blocks of code on web pages or emails that do things like allow another server to measure viewing of a web page or email and are often used in connection with cookies. HTML5 Local Storage is a small database located inside your browser which web pages can use to store data to speed up their processing. We may use all three technologies from time to time, to help improve your user experience.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of our Website, Apps and Newsletters. Cookies make the interaction between you and our Website, Apps and Newsletters faster and easier. We use cookies to distinguish you from other users of the Website, Apps and Newsletters and our Services. This helps us to provide you with a good experience when you use the Website, Apps and Newsletters and also allows us to improve the Website, Apps and Newsletters and Services. Cookies and other things like local storage also help us authenticate you to deliver personalised content to you.
We have outlined below the individual cookies we use and why we use them:
| COOKIE NAME | EXPIRY PERIOD | PURPOSE | MORE INFORMATION |
| _ga | 2 years | Used by Google Analytics to distinguish users. | Google Analytics Cookie Usage |
| _gat | 1 minute | Used by Google Analytics to throttle request rate. | Google Analytics Cookie Usage |
| _dd_s | Up to 4 hours | Used by Datadog to group events generated from a unique user session across multiple pages. | Datadog RUM Cookies |
| _utmx | 18 months | Used to determine a user’s inclusion in an experiment (e.g. a different title on our home page). | Google Analytics Cookie Usage |
| _utmxx | 18 months | Used to determine the expiry of experiments a user has been included in. | Google Analytics Cookie Usage |
| _gaexp | Depends on the length of the experiment but typically 90 days | Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in. | |
| _gid | 24 hours | Used to distinguish users | Google Analytics Cookie Usage |
| mp_*_mixpanel | 1 year | Helps us understand how people are using the site so we can improve the experience with Mixpanel analytics. | Learn more about mixpanel and opt-out here. |
| cookieconsent_status | 1 year | Remembers if you’ve clicked “OK” to the notice that appears informing you about cookies on our site | https://cookieconsent.insites.com |
| kola.* | 3 years | Used by Kickoff Labs, which powers our insider program. | https://kickofflabs.com |
| cjevent | 30 days | To track affiliate signups in our affiliate program | |
| __cfduid | 1 year | To serve our site to you securely | https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do- |
| fr | 3 months | Used for facebook advertising retargeting | https://www.facebook.com/policies/cookies/ |
| /tr | when browsing session ends | Used for facebook advertising conversion tracking | https://www.facebook.com/policies/cookies/ |
| metrics_token | 1 month | Third party cookie used by twitter for sharing and tweets we embed on our site | https://dev.twitter.com/web/overview/privacy |
| tfw_exp | 1 month | Third party cookie used by twitter for sharing and tweets we embed on our site | https://dev.twitter.com/web/overview/privacy |
| muc | 2 years | Third party cookie used by twitter | |
| lang | session | Third party cookie used by twitter analytics | |
| personalization_id | 2 years | Third party cookie used by twitter | |
| JSESSIONID | when session ends | site hosting analytics for New Relic performance monitoring | https://docs.newrelic.com/docs/browser/new-relic-browser/page-load-timing-resources/new-relic-cookies-used-browser |
| __cfduid | 1 year | Third party cookie used by Buffer to share our articles | |
| bcookie | 2 years | Third party cookie used by LinkedIn to share our articles | |
| lang | Browsing session | Third party cookie used by LinkedIn to share our articles | |
| lidc | 1 day | Third party cookie used by LinkedIn to share our articles | |
| _auth | 1 year | Third party cookie used by pinterest to share our articles | |
| _pinterest_cm | 1 year | Third party cookie used by pinterest to share our articles | |
| _pinterest_sess | 1 year | Third party cookie used by pinterest to share our articles | |
| __gads | 2 years | Third party cookie used by reddit to share our articles | |
| _recent_srs | 10 years | Third party cookie used by reddit to share our articles | |
| edgebucket | 2 years | Third party cookie used by reddit to share our articles | |
| _recent_srs | 10 years | Third party cookie used by reddit to share our articles | |
| session_tracker | 1 day | Third party cookie used by reddit to share our articles | |
| fbp, fbc | 90 days | Third party cookie used by Facebook to track advertising conversion | https://www.facebook.com/policies/cookies/ |
| sailthru_* | Up to 90 days | Third party cookie used by Sailthru to personalize emails and content | |
| _stripe_mid | 12 months | A token set by Stripe (payment provider) to facilitate the payment of online orders at subscriptions.finimize.com | |
| _stripe_sid | when session ends | A token set by Stripe (payment provider) to facilitate the payment of online orders at subscriptions.finimize.com | |
| laga_token | 30 days | Manages your account and logged in session on subscriptions.finimize.com | |
| irclickid | 30 days | If an affiliate link is used to land on our website, this is used to track affiliate signups in our affiliate program |
Please refer to your device’s help material to learn what controls you can use to remove or block cookies. Please remember that if you do this, it may affect your ability to use the Website, Apps and Newsletters and/or the Services. As you use your device, you will encounter third parties that make use of cookies and similar technologies. We are not responsible for those third parties or what they may place on your device or in your browser.
THIS IS WHERE WE STORE YOUR INFORMATION
The information that we collect from you may be processed outside the European Economic Area (EEA), but we have ensured that there is an adequate level of protection for such information.
KEEPING INFORMATION SECURE
All information you provide to us is stored on servers owned and operated by Amazon Web Services, Inc, unless it is shared with a third party such as Google Analytics (for instance, see the table of third parties we use above). More information on this provider is available at https://aws.amazon.com.
HERE ARE YOUR RIGHTS
We think it is important that you are able to control your personal information.
You have the right to ask us not to process your personal information for marketing purposes, with the exception of customer communication such as downtime, welcome emails and the like. You can exercise your right to prevent such processing at any time by contacting us at data.protection@finimize.com.
The law gives you the right to request a copy of the personal information we hold about you. We first require you to prove your identity with 2 pieces of approved identification. We will supply, correct or delete personal information about you on our files. In addition, you may request rectification or erasure of personal information as well as the restriction of processing of your personal information. We will comply with your requests in accordance with the applicable law.
If you wish to complain about the processing of your personal information then please contact us first, but if we do not satisfactorily deal with your complaint, then you may contact the Information Commissioner.
If you want to stop using the Website, Apps and Newsletters and the Services, you may do so. If you do, you may also want to remove any cookies that we have placed on any device used to access the Website, Apps and Newsletters and the Services.
THIRD PARTY PROPERTIES ACCESSED FROM THE WEBSITE / APPS / NEWSLETTERS
Our Website, Apps and Newsletters and Services may contain links to and from the online properties of third parties. If you follow a link to any of these online properties, please note that these online properties have their own privacy policies which will govern use of any personal information that they process. Please check these policies carefully before you click on any links and/or submit any personal information to these online properties.
CHANGE OF CONTROL
If the ownership of our business changes, we may transfer your information to the new owner so they can continue to operate the Website, Apps and Newsletters and provide the Services. The new owner will be obliged to comply with this Policy.
CHANGES TO OUR POLICY
Any changes we may make to this Policy will be posted on this page. Where it makes sense because the changes are material, we will notify you by e-mail or in another appropriate manner such as when you next interact with the Website, Apps and Newsletters.
CONTACTING US IS EASY AND WE WANT TO HEAR FROM YOU
We really do welcome any questions, comments and requests you may have regarding this Policy. You can contact us by emailing us at data.protection@finimize.com.
OPEN SOURCE LICENCES
GeoLite2 databases
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/.
This database incorporates GeoNames [http://www.geonames.org] geographical data, which is made available under the Creative Commons Attribution 3.0 License. To view a copy of this license, visit http://www.creativecommons.org/licenses/by/3.0/us/.
